People think it’s more important for cities to invest in affordable living, alternative transportation, walkability and schools than to recruit new companies to the area.
According to a survey by the American Planning Association (APA), 74 percent of Millenials (ages 21 – 34) would prefer to see cities attract new business by investing in schools, transportation and walkability. And 76 percent of all respondents said affordable, convenient transportation other than cars is at least somewhat important when deciding where to live and work.
“If there is a single message from this poll, it’s that place matters,” said Paul Farmer, executive director of the APA. “Community characteristics like affordability, transportation choices, safe streets, high-speed internet and housing that can accommodate others or enable you to live there as you grow older matter as much as job opportunities.”
Other findings from the online survey, which queried 1,040 people in March, include:
- 59 percent of respondents said options for a shared economy — such as CarToGo or Airbnb — is at least somewhat important to them;
- Only 7 percent said they want to live in places where they have to drive to get to most destinations.
“We recognize that providing people more options to get about effectively than just relying on the car will pose a host of planning and design challenges,” said William Anderson, president of the APA. “Yet such a finding is one of the reasons we conducted this poll. As planners, it’s vital that we look ahead 15 or 20 years and find ways to lessen the impact of current growth and development on tomorrow’s communities.”